Men should make certain that a woman has consented to sex to avoid being accused of rape, a new campaign launched by the Home Office is to warn.
The aim is to reduce the number of sexual assaults which take place when a woman is very drunk.
It comes amid low conviction rates for rape cases in England and Wales.
Mike O'Brien, the solicitor general, has mooted a law change allowing juries to decide whether a woman who drank alcohol was too drunk to give consent.
He also told BBC Radio 4's File on Four programme that the law "may need some clarification" to allow a jury in such cases to decide whether the woman too drunk to be capable of consenting, and whether she did consent.
Mr O'Brien said if the law were to be redrafted, he expected the number of rape convictions to increase.
A study by the Metropolitan Police revealed that more than a third of women who reported being raped had consumed alcohol immediately before the alleged attack.
The Home Office campaign - costing almost Ј500,000 - will include adverts in men's magazines and stickers on condom machines.
Consent responsibility
BBC Home Affairs Correspondent Danny Shaw said: "The aim of the campaign is really to stop young men taking advantage of drunken women and having sex with them.
"That is very important because, under the law, it is a man's responsibility to ensure that he has a responsible belief that the woman has consented."
He said many cases fail to reach the courts because the victim cannot remember all the details due to having been drunk.
And in some circumstances judges have stopped trials because it has become clear that the woman was very inebriated at the time of the alleged attack.
(BBC)
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